Imagine this: Your team spends months producing strong research on a critical public issue. You release it, brief partners, and see encouraging signs. Community leaders repeat your message. Advocates quote your key stat. Journalists echo your conclusions.

Your ideas are spreading.

But when you check your analytics, nothing shows up. No traffic bump. No referral gains. No indication that people ever visited your site.

Chances are they didn’t. Someone typed a question into Google or ChatGPT, skimmed an AI summary based on your content, and moved on. In some cases, the answer came from a less reliable source that was simply easier for machines to summarize.

This is the environment public interest organizations must navigate. We do not sell products. We share ideas, and those ideas now travel through summaries, snippets, and AI generated explanations that rarely link back.

To understand what this shift means for communicators and public affairs leaders, read the full analysis on Social Driver.

Read more on Social Driver →

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