As communications and public affairs leaders grapple with an increasingly fragmented media landscape and shift in media consumption habits, it's hard to ignore influencers and creators. They are a fast-growing phenomenon in brand and product marketing and a source of influence among younger generations. But now elected officials are taking to Tiktok to reach Gen Z, and the White House is courting influencers to amplify the President's message. Is the creator economy now descending on Washington? Join us to discuss this timely question and its ramifications.

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Check out more insights here: https://www.linkedin.com/posts/digitalroundtable_creators-influencers-creatoreconomy-activity-7176604855958925312-rM8R?utm_source=share&utm_medium=member_desktop