As communications and public affairs leaders continue to adapt to a shifting media landscape, where social media and digital platforms play an increasingly significant role in shaping public opinion and discourse, it’s hard to ignore the rise of digital content creators. They represent a fast-growing phenomenon in brand marketing and a source of influence among younger generations. In Washington, DC – a city known for politics and policy – elected officials are taking to social media to reach Gen Z, and policy leaders are courting content creators to amplify advocacy messages. Is the creator economy now descending on Washington? Join us to discuss this timely question and its opportunities.

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